ROI - Online recruitment advertising
|
Channel |
No. Ads Placed |
CVs received |
Cost £ |
Fees generated £ |
ROI |
|
Own website |
1,230 |
4,045 |
7,500 |
95,646 |
12.75 |
|
|
n/a |
81 |
0 |
15,324 |
- |
|
ICE Recruit |
357 |
1,028 |
1,600 |
7,920 |
4.95 |
|
Jobsite |
948 |
6,848 |
15,317 |
238,604 |
15.58 |
|
Sunjobs |
6 |
77 |
1,124 |
714 |
0.63 |
|
Totaljobs |
1,335 |
8,938 |
10,333 |
55,967 |
5.42 |
|
TOTAL |
1,230* |
21,017 |
43,374 |
414,175 |
9.55 |
There is a lot of talk / noise about return on investment (ROI) within the recruitment market. But I rarely see any actual figures published.
Well here are some real figures above from a recruitment consultancy working in the engineering sector. The figures relate to activity in the last nine months.
So what can we learn from these figures?
1. £7,500 they spent on their website includes amortisation of build costs plus seo. The website has now paid for itself 12 times over in the first nine months of 2009. So invest in your recruitment site and make it the hub of all your recruitment activity.
2. If you are not using Linkedin, your competitors are and you're missing out on free candidates.
3. It's important to track through to hire or placement. Number of CVs or applications can be a misleading metric.
4. Jobsite delivers a better return of investment than other sites for engineering roles
5. Apart from the wonderful public sector, does anyone use press advertising anymore?
I welcome any other insightful comments on the figures and what we can learn from them...
